Why interactive marketing? 

• ATTRACTIVE      Guarantee audience attention
• ENGAGING         Create fun and happiness
• MEMORABLE     Imprint branded experience

An out-of-the-box interactive game is firstly

introduced by JM Network for the advertising

campaign of a movie -  “Puss in Boots” at

Mongkok Broadway TV (BTV), which invited

people on the street to be part of the campaign.

The innovative idea of “Wii-like” interactive fun

drew the crowd’s attention and maximized the

exposure of the movie. 

JM Network specially designed an interactive game

for Transitions to promote its new product.

Integrated with the huge LED TV, the participants

could freely play the game on the street, while the

logo of Transitions was popping up on the

TV frequently. The event was found successful

because it managed to reflect the vitality of the

brand and its image was effectively imprinted into

the audience’s mind.